The cost of a multi-needle embroidery machine is enough to make your heart stop. The only thing scarier is how much money you’re losing by not having one. Constantly baby sitting a single-needle home machine, manually re-threading for every color change, and wrestling with subpar hooping systems, it all adds up.

And, in the embroidery business, time is literally money. Money that your single-needle is forcing you to leave on the table.

Enter the SWF 12—a powerful, feature-rich, semi-industrial embroidery machine designed especially for growing small businesses. With capabilities that rival machines twice its price, the SWF 12-needle includes a free arm and cap driver, all for just $8,999.

There’s a lot to love about this machine, and a lot of ways it can make your business more money, but first, let’s see it in action.

How the SWF 12 Brings Retail-Quality Embroidery to Your Small Business

Almost every small embroidery business wants to get into cap customization. But, a flat-bed is just not capable of delivering the kind of results that will rival a retail product. Fortunately, the SWF12 delivers.

“I need an affordable machine that can do hats!”

This machine is already cheaper than any other semi-professional multi-needle, but it also comes with another really, really big bonus.

The cap driver is included in the price. Yes, that’s right. For every other machine on the market you can expect to pay an additional $1,000 just for this accessory. And, it’s a pretty cool one too – it’s a quick change cap driver – which means you don’t need any tools to take it off. It just slides in place, allowing you to quickly load the next cap, finishing your embroidery jobs faster.

However, the SWF12 is far from a one-trick pony—you can create all kinds of really cool stuff that a standard flat-bed machine would struggle with, such as oversized embroidery and appliqués on sweatshirts, as well as custom denim and leather jackets.

This is also a free-arm machine, which means that if you can dream it, you can do it! Customize stuffed animals, create one-of-a-kind shoes, beautiful bags, and more—if it fits under the needle, it’s fair game. Offering these high-value customizations not only boosts your profits but also helps you stand out on crowded sales platforms with items that most other sellers simply can’t offer.

Will you charge more per piece for custom one-off designs, or will you focus on bulk orders for other small business owners? The choice is yours. Regardless of your path, the SWF12 is the perfect embroidery partner.

The SWF 12 Makes Professional Embroidery Accessible for Everyone

The SWF12 is designed to be user-friendly. Even if you’re new to multi-needle machines, you can expect to produce high-quality embroidery results within a week. This is thanks, in part, to the machine’s intuitive interface, and in part, to the massive amounts of support documents and instructional videos available to you from the manufacturer.

It also has a very easy to understand error code system with descriptions and a fix button. Yes, if you experience an error code you just press the fix button and in most cases, the machine will automatically correct the issue itself!

That said, choosing the right place to buy your machine is still essential. A reputable online dealer will offer you free technical support, which can make all the difference in getting comfortable with your new equipment. If questions come up—and they will!—you can call or email them for expert guidance at any time.

This is one of the reasons that I love Sewing Machines Plus. Their after sale customer service is top notch, and they don’t abandon you once they’ve got your money in their pocket.

They also give you some really good freebies when you buy a machine from them! You literally get thousands of dollars in free accessories, including some really great DIME snap hoops and Durkee EZ frame sets. These frames save you a ton of time.

The Dime magnet hoops are great for doing thick or bulkier items that are a pain to embroider using a normal hoop. You can position everything really easily, and it’s perfect for doing quick changes when you are embroidering bulk orders of sweatshirts or jackets. Similarly, the Durkee EZ frame makes hooping and centering smaller items, like onesies, much easier, and eliminates hoop burn!

However, the machine itself is the real star, and you’ll find that it has a lot of features that are very small business friendly. This includes offering 12 needles for less money than other manufacturers charge for 6 or 8, allowing you to keep additional thread colors ready to go and improve your workflow when doing bulk order work.

But, one of the less talked about features of this machine is that it’s expandable. As your business grows, you can network additional SWF machines together, allowing you to use them as a multi-head set-up, or run them as single-head machines for individual orders.

If you’re unfamiliar with multi-head machines, these are what most pro embroidery shops have. These machines are more efficient for bulk orders because they can embroider multiple items at once. But, each of the machine’s heads will stitch the same design.

This “benefit” obviously turns into a problem if you need to use some of those heads to stitch out other designs, but with the SWF12 MAS you have the freedom to use the machines in both capacities, which is really, really, helpful.

The SWF12 is also incredibly compact, weighing just 85 pounds with dimensions of 32.29”W x 34.25”L x 30.13”H. It easily fits into the corner of any spare bedroom or home office, making it the perfect choice for small business owners working from home.

It also has a couple of other interesting, albeit somewhat gimmicky, features. The free hand stitch function allows you to use the stylus to doodle or create signatures you can then stitch out, and the photo stitch feature will transform a photograph into a digitized design.

However, in my opinion the latter is a bit lacking, and this task is better handled by specialized software. That said, this is certainly not a deal-breaker, as the machine’s many other fantastic features more than make up for this shortcoming.

Ready to get started? Click the button below to check availability, or apply for 0% interest financing through Sewing Machines Plus and begin growing your embroidery business today.